IASO’s new website, developed together with eMascaró, has been recognised at the CSS Design Awards with awards in the UI, UX and Innovation categories. This international competition, active since 2009, recognises digital work that stands out for the strength of its interface, the quality of the user experience and its ability to bring innovative ideas to the web environment. In these awards, the evaluation combines the jury’s score with the public vote.
Beyond the recognition itself, this award holds a clear meaning for IASO. The website is not just a corporate platform: it is one of the brand’s main owned media. It is the space where identity, catalogue, positioning and narrative converge. It is also, in many cases, a first point of contact with architects, distributors, end clients and professionals who discover IASO for the first time.
For this reason, receiving this recognition validates something deeper than the visual outcome of the project. It confirms that the new website is fulfilling a strategic function: presenting who IASO is today more effectively, organising its value proposition with greater clarity and offering more intuitive, useful navigation aligned with the brand.
The digital project stemmed from a real need: to translate into the online environment the evolution IASO had initiated with its rebranding. It was not simply about updating a website, but about building a more precise, more legible platform aligned with the company’s new stage. A space capable of supporting the brand’s growth and expressing more faithfully its way of understanding outdoor living, design and engineering.
In this sense, the recognition in UI highlights the care taken with the interface and the way visual language is translated into a clear and consistent digital presence. The UX award underlines the importance of an experience designed to better guide the user and facilitate access to information. The Innovation recognition reinforces the idea that a brand website can also be a space to explore new ways of narrating, presenting and connecting. According to CSSDA, UI evaluates the interface and its aesthetic dimension; UX focuses on experience and functionality; Innovation recognises new ideas in development and design.
For IASO, these milestones also carry significant weight from a communication perspective. In a context where owned media are gaining importance over other channels, having an internationally recognised website strengthens the brand’s credibility, enhances its projection capacity and confirms that the digital experience is also part of the way IASO cares for every detail of its relationship with the market.
We would like to thank eMascaró for their work, their judgement and their ability to translate this vision into a solid, expressive and useful digital tool. This award recognises a shared project and highlights the importance of having platforms that not only inform, but accurately represent what a brand aims to be.